Jang is not just food — it is people and time.
We blend the hands of tradition with the sensibilities of today, bringing culture to tables around the world.
Brand Story
Bongsook began at a family’s jangdokdae—a traditional Korean fermentation jar.
In Gunsan, North Jeolla Province, a mother started making gochujang by hand to feed her children healthy food.
That heartfelt flavor, passed down through generations, deepened in taste and philosophy, and eventually emerged into the world under the name “Bongsook”, carried by the hands of the fourth generation.
Like fermentation inside a jangdok, Bongsook is a brand born of time and care.
It’s not just about sauce—it’s a vessel of Korean sentiment and stories.
Brand Philosophy
The Three Core Values We Uphold at Bongsook
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Authenticity: We honor traditional methods, recipes, and the philosophy of Korean artisans.
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Integrity: We insist on honest processes and high-quality ingredients.
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Sustainability: We care for nature, local communities, and people.
These values are reflected in every product we create and deliver to our customers.
Meaning Behind the Brand Name & Symbol
The name “Bongsook” is a combination of characters from the names of the founders’ parents.
It carries the warmth of a mother’s touch, the generosity of family, and the comfort of a home-cooked meal.
The brand symbol is inspired by the shape of a traditional jangdok (fermentation jar), filled with the name “Bongsook.”
It blends tradition and modern aesthetics, reflecting our respect for heritage and our contemporary sensibility.
Brand Slogan
From Korean Tables to the World
The flavors that move the world come from the time-honored, heartfelt hands of true artisans.
Bongsook delivers the memory of those hands to dining tables around the globe.